TikTok In-Feed Video ad specs

TikTok In-Feed Video ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 500 MB per file, up to 60 seconds long, delivered as MP4, MOV, MPEG, 3GP, or AVI. They run in the For You Feed placement on TikTok. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1080 × 1920 px
Aspect ratios9:16, 1:1, 16:9
Orientationportrait
Max file size500 MB
File typesMP4, MOV, MPEG, 3GP, AVI

Video & audio

Max duration60 sec
Video codecH.264
Frame rate30 fps
Video bitrate516 kbps
Audio codecAAC
Audio channelsstereo (2)

Copy limits

Headline100 chars
Primary text100 chars
Call to action18 chars

Notes & source

Per TikTok's safe-zone template: ~130px (7%) top icon area, ~480px (25%) bottom for caption/handle/music, and ~140px (12%) right for the icon rail (like/comment/share/avatar). 9:16 strongly recommended. 9–15s sweet spot. Display name 2–20 chars.

Official source: https://ads.tiktok.com/help/article/tiktok-video-ad-specs

Frequently asked questions

What size are TikTok In-Feed Video ads?
TikTok In-Feed Video ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does TikTok In-Feed Video use?
TikTok In-Feed Video supports 9:16, 1:1, and 16:9 aspect ratios.
What is the maximum file size for TikTok In-Feed Video?
Files for TikTok In-Feed Video can be up to 500 MB.
How long can a TikTok In-Feed Video video be?
TikTok In-Feed Video videos can run up to 60 seconds.
Which file formats does TikTok In-Feed Video accept?
TikTok In-Feed Video accepts MP4, MOV, MPEG, 3GP, and AVI files.
What codec should TikTok In-Feed Video ads use?
Encode TikTok In-Feed Video with H.264 and AAC at 30 fps.
What are the copy limits for TikTok In-Feed Video?
TikTok In-Feed Video copy is limited to 100-character headlines, 100-character body text, and 18-character CTAs.
Where does TikTok In-Feed Video appear on TikTok?
TikTok In-Feed Video ads appear in the For You Feed placement on TikTok.