TikTok Spark Ad (Boosted Post) ad specs

TikTok Spark Ad (Boosted Post) ads are vertical 9:16 video clips, up to 600 seconds long, delivered as MP4 or MOV. They run in the For You Feed placement on TikTok. Encode with H.264 video with AAC audio for clean playback across devices. Use these requirements to brief designers, validate uploads, and avoid creative rejections in TikTok's ad manager.

Visual specifications

Aspect ratios9:16, 1:1, 16:9
Orientationportrait
File typesMP4, MOV

Video & audio

Max duration600 sec
Video codecH.264
Audio codecAAC

Notes & source

Boosts an organic TikTok post. Inherits the original post's specs and caption (max 2,200 chars).

Official source: https://ads.tiktok.com/help/article/spark-ads

Frequently asked questions

What aspect ratio does TikTok Spark Ad (Boosted Post) use?
TikTok Spark Ad (Boosted Post) supports 9:16, 1:1, and 16:9 aspect ratios.
How long can a TikTok Spark Ad (Boosted Post) video be?
TikTok Spark Ad (Boosted Post) videos can run up to 600 seconds.
Which file formats does TikTok Spark Ad (Boosted Post) accept?
TikTok Spark Ad (Boosted Post) accepts MP4 and MOV files.
What codec should TikTok Spark Ad (Boosted Post) ads use?
Encode TikTok Spark Ad (Boosted Post) with H.264 and AAC.
Where does TikTok Spark Ad (Boosted Post) appear on TikTok?
TikTok Spark Ad (Boosted Post) ads appear in the For You Feed placement on TikTok.
Where can I find the official TikTok Spark Ad (Boosted Post) documentation?
The official source for TikTok Spark Ad (Boosted Post) requirements is https://ads.tiktok.com/help/article/spark-ads, linked from this page.
Are these TikTok Spark Ad (Boosted Post) specs kept up to date?
Yes — every spec entry references TikTok's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other TikTok placements?
Often partially — many TikTok placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.