TikTok Spark Ad (Boosted Post) ad specs

TikTok Spark Ad (Boosted Post) ads are vertical 9:16 video clips, up to 600 seconds long, delivered as MP4 or MOV. They run in the For You Feed placement on TikTok. Encode with H.264 video with AAC audio for clean playback across devices. Use these requirements to brief designers, validate uploads, and avoid creative rejections in TikTok's ad manager.

Visual specifications

Aspect ratios9:16, 1:1, 16:9
Orientationportrait
File typesMP4, MOV

Video & audio

Max duration600 sec
Video codecH.264
Audio codecAAC

Notes & source

Boosts an organic TikTok post. Inherits the original post's specs and caption (max 2,200 chars). Renders in the For You feed, so TikTok's standard safe-zone template applies for 9:16 creative: ~130px (7%) top icon area, ~480px (25%) bottom for caption/handle/music, and ~140px (12%) right for the icon rail.

Official source: https://ads.tiktok.com/help/article/spark-ads

Frequently asked questions

What aspect ratio does TikTok Spark Ad (Boosted Post) use?
TikTok Spark Ad (Boosted Post) supports 9:16, 1:1, and 16:9 aspect ratios.
How long can a TikTok Spark Ad (Boosted Post) video be?
TikTok Spark Ad (Boosted Post) videos can run up to 600 seconds.
Which file formats does TikTok Spark Ad (Boosted Post) accept?
TikTok Spark Ad (Boosted Post) accepts MP4 and MOV files.
What codec should TikTok Spark Ad (Boosted Post) ads use?
Encode TikTok Spark Ad (Boosted Post) with H.264 and AAC.
What is the TikTok Spark Ad (Boosted Post) ad format?
TikTok Spark Ad (Boosted Post) is a video ad format that runs in the For You Feed placement on TikTok. This page documents its full creative requirements, sourced from TikTok's official ad documentation.
Where does TikTok Spark Ad (Boosted Post) appear on TikTok?
TikTok Spark Ad (Boosted Post) ads appear in the For You Feed placement on TikTok.
How does TikTok Spark Ad (Boosted Post) compare to other TikTok ad formats?
TikTok Spark Ad (Boosted Post) differs from other TikTok placements in its dimensions, its 600-second duration limit. Compare side-by-side from the TikTok publisher page on All Ad Specs.
Where can I find the official TikTok Spark Ad (Boosted Post) documentation?
The official source for TikTok Spark Ad (Boosted Post) requirements is https://ads.tiktok.com/help/article/spark-ads, linked from this page.