TikTokPublished Modified
TikTok Reservation In-Feed Video (Reach & Frequency) ad specs
TikTok Reservation In-Feed Video (Reach & Frequency) ads are vertical video clips, at least 540×960 px, up to 500 MB per file, 5–60 seconds long, delivered as MP4, MOV, MPEG, or 3GP. They run in the For You feed · reservation buy (Reach & Frequency, Top Feed) placement on TikTok.
- min 540×960 px
- 9:16
- 16:9
- 1:1
- 500 MB
- 60 s
Visual
- Minimum size
- 540 × 960 px
- Aspect ratios
- 9:16, 16:9, 1:1
- Max file size
- 500 MB
- File types
- MP4, MOV, MPEG, 3GP
- Recommended ratio
- 9:16
Video & audio
- Max duration
- 60 s
- Min duration
- 5 s
Copy limits
- Display name
- 20 chars
Notes & source
- Values are for Non-Spark Ads and Spark Ads Push
- Spark Ads Pull (an organic post) has no specific restrictions
- Vertical 9:16 is recommended
- 9-15 s recommended
- All video creatives must have sound
- Display name: one line, up to 20 characters (10 for Chinese, Japanese and Korean)
- Safe zones are published as downloadable zip templates (standard LTR and Arabic RTL, with or without anchors), not as numbers
- Top Feed (first in-feed slot for Reach & Frequency) and the Pulse Core and Pulse Premiere placements run standard in-feed ads
- Their help pages state no creative values of their own
Official source (opens in a new tab) · checked not yet
Frequently asked questions
What is the minimum size for TikTok Reservation In-Feed Video (Reach & Frequency)?
TikTok Reservation In-Feed Video (Reach & Frequency) needs at least 540×960 pixels.
What is the maximum file size for TikTok Reservation In-Feed Video (Reach & Frequency)?
Files for TikTok Reservation In-Feed Video (Reach & Frequency) can be up to 500 MB.
Which file formats does TikTok Reservation In-Feed Video (Reach & Frequency) accept?
TikTok Reservation In-Feed Video (Reach & Frequency) accepts MP4, MOV, MPEG, and 3GP files.
How long can a TikTok Reservation In-Feed Video (Reach & Frequency) video be?
TikTok Reservation In-Feed Video (Reach & Frequency) videos run 5–60 seconds.