Uber Advertising

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  • Video
  • Video

Uber Advertising Journey Ad: En-route (Video) ad specs

Uber Advertising Journey Ad: En-route (Video) ads are 1:1 or 16:9 video clips, up to 3 MB per file, 6–60 seconds long, delivered as MP4. They run in the Uber rides app · Journey ad video, En-route phase placement on Uber Advertising.

  • min 480 px tall
  • 1:1
  • 16:9
  • 3 MB
  • 60 s
Test a creative

Visual

Minimum height
480 px
Aspect ratios
1:1, 16:9
Max file size
3 MB
File types
MP4

Video & audio

Max duration
60 s
Min duration
6 s

Copy limits

CTA
15 chars
Headline
25 chars

Notes & source

  • One video, 6–60 seconds, under 3 MB
  • No body copy
  • Each video needs a static JPG or PNG thumbnail with the same aspect ratio
  • En-route and On-trip must share an aspect ratio, Dispatch may differ
  • Keep text and logos out of the top 25%, which UI elements may cover
  • Text truncates when space runs out
  • Built for audio-off viewing: caption any dialogue
  • Uber reports 16:9 beats 1:1 (+15% VCR, +66% CTR)
  • Uber’s universal rules: brand logo in every creative, frame and card
  • Text on at most 20% of the image (52 characters max)
  • Embedded text x-height at least 10 px
  • No non-functional buttons, badges or QR codes
  • Copy limits include spaces and have no exceptions
  • No emojis, URLs, all caps, hashtags or special characters (CTAs take no punctuation)
  • Uber adds a small “Ad” tag

Official source · checked not yet

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