Uber Advertising

Published Modified

  • Video
  • Video
  • Retail media

Uber Advertising Post-checkout (Video) ad specs

Uber Advertising Post-checkout (Video) ads are horizontal 16:9 video clips, up to 3 MB per file, 6–60 seconds long, delivered as MP4. They run in the Uber Eats app · Post-checkout video, while users wait for their delivery placement on Uber Advertising.

  • min 480 px tall
  • 16:9
  • 3 MB
  • 60 s
Test a creative

Visual

Minimum height
480 px
Aspect ratios
16:9
Max file size
3 MB
File types
MP4

Video & audio

Max duration
60 s
Min duration
6 s

Copy limits

CTA
20 chars
Text
40 chars
Terms
500 chars
Headline
50 chars

Notes & source

  • One horizontal video, muted on autoplay with unmute
  • Autoplays before dispatch, plays when fully on screen after dispatch, restarts if the user leaves the app
  • No pause button
  • Needs a PNG thumbnail (start and end frame, 16:9, at least 480 px high, under 1 MB, no disclaimer; mind the play button)
  • Uber’s universal rules: brand logo in every creative, frame and card
  • Text on at most 20% of the image (52 characters max)
  • Embedded text x-height at least 10 px
  • No non-functional buttons, badges or QR codes
  • Copy limits include spaces and have no exceptions
  • No emojis, URLs, all caps, hashtags or special characters (CTAs take no punctuation)
  • Uber adds a small “Ad” tag

Official source · checked not yet

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