Uber Advertising

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  • Video
  • Video

Uber Advertising JourneyTV Widget (Video) ad specs

Uber Advertising JourneyTV Widget (Video) ads are horizontal 16:9 video clips, up to 10 MB per file, 15–120 seconds long, delivered as MP4. They run in the Uber in-car screen · JourneyTV widget screen placement on Uber Advertising.

  • 16:9
  • 10 MB
  • 120 s
Test a creative

Visual

Aspect ratios
16:9
Max file size
10 MB
File types
MP4

Video & audio

Max duration
120 s
Min duration
15 s

Copy limits

CTA
20 chars
Text
50 chars
Headline
50 chars

Notes & source

  • JourneyTV plays on the in-car screen as a widget or full screen, with up to 8 video or static cards and an optional “Send to phone” or custom CTA
  • MP4, 16:9, at most 1280×720 and 10 MB, 15–120 seconds on screen
  • Headline and body do not show during a full-screen takeover
  • Uber’s universal rules: brand logo in every creative, frame and card
  • Text on at most 20% of the image (52 characters max)
  • Embedded text x-height at least 10 px
  • No non-functional buttons, badges or QR codes
  • Copy limits include spaces and have no exceptions
  • No emojis, URLs, all caps, hashtags or special characters (CTAs take no punctuation)
  • Uber adds a small “Ad” tag

Official source · checked not yet

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