What size are X (Twitter) Video Ad ads?

X (Twitter) Video Ad ads are 1920×1080 pixels with an aspect ratio of 16:9.

What aspect ratio does X (Twitter) Video Ad use?

X (Twitter) Video Ad supports 16:9, 1:1, and 9:16 aspect ratios.

What is the maximum file size for X (Twitter) Video Ad?

Files for X (Twitter) Video Ad can be up to 1024 MB.

How long can a X (Twitter) Video Ad video be?

X (Twitter) Video Ad videos can run up to 140 seconds.

Which file formats does X (Twitter) Video Ad accept?

X (Twitter) Video Ad accepts MP4 and MOV files.

What codec should X (Twitter) Video Ad ads use?

Encode X (Twitter) Video Ad with H.264 and AAC LC at 30 fps.

What are the copy limits for X (Twitter) Video Ad?

X (Twitter) Video Ad copy is limited to 280-character body text.

Where does X (Twitter) Video Ad appear on X (Twitter)?

X (Twitter) Video Ad ads appear in the Timeline placement on X (Twitter).

X (Twitter) Video Ad ad specs

X (Twitter) Video Ad ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 1024 MB per file, up to 140 seconds long, delivered as MP4 or MOV. They run in the Timeline placement on X (Twitter). Encode with H.264 video with AAC LC audio at 30 fps for clean playback across devices.

Dimensions: 1920×1080 px
Aspect ratio: 16:9, 1:1, 9:16
Max file size: 1024 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9, 1:1, 9:16
Orientation	landscape
Max file size	1024 MB
File types	MP4, MOV

Video & audio

Max duration	140 sec
Video codec	H.264
Frame rate	30 fps
Video bitrate	6000 kbps
Audio codec	AAC LC
Audio channels	stereo (2)
Sample rate	48000 Hz

Copy limits

Primary text	280 chars

Notes & source

Up to 2:20 standard; verified advertisers up to 10 min.

Official source: https://business.x.com/en/help/campaign-setup/advertiser-card-specifications

Frequently asked questions

What size are X (Twitter) Video Ad ads?: X (Twitter) Video Ad ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does X (Twitter) Video Ad use?: X (Twitter) Video Ad supports 16:9, 1:1, and 9:16 aspect ratios.
What is the maximum file size for X (Twitter) Video Ad?: Files for X (Twitter) Video Ad can be up to 1024 MB.
How long can a X (Twitter) Video Ad video be?: X (Twitter) Video Ad videos can run up to 140 seconds.
Which file formats does X (Twitter) Video Ad accept?: X (Twitter) Video Ad accepts MP4 and MOV files.
What codec should X (Twitter) Video Ad ads use?: Encode X (Twitter) Video Ad with H.264 and AAC LC at 30 fps.
What are the copy limits for X (Twitter) Video Ad?: X (Twitter) Video Ad copy is limited to 280-character body text.
Where does X (Twitter) Video Ad appear on X (Twitter)?: X (Twitter) Video Ad ads appear in the Timeline placement on X (Twitter).