X (Twitter)

Published Modified

  • Video
  • Social
  • Video

X (Twitter) Video Conversation Card ad specs

X (Twitter) Video Conversation Card ads are horizontal 16:9 video clips, up to 500 MB per file, up to 600 seconds long, delivered as MP4 or MOV. They run in the Timeline placement on X (Twitter).

  • 16:9
  • 500 MB
  • 600 s
Test a creative

Visual

Aspect ratios
16:9
Orientation
landscape
Max file size
500 MB
File types
MP4, MOV

Video & audio

Max duration
600 s

Notes & source

  • A video card with call-to-action hashtag buttons
  • a tap opens a pre-filled post for the user to share
  • Video 16:9, MP4 or MOV, up to 10 minutes and 500 MB (the promoted-video limits of the X Ads API)
  • An optional poster image (PNG or JPG) has no ratio or size requirement
  • Title, hashtag and thank-you text limits are stated further down the X Ads API reference than the source reader keeps, so they are not given here

Official source · checked not yet

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