X (Twitter) ad specs

X (Twitter) supports 3 documented ad formats across the Social category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on X (Twitter). Promoted Posts, Image and Video Ads served on the X timeline and search.

Frequently asked questions

How many ad formats does X (Twitter) support?
X (Twitter) currently has 3 documented ad formats in this directory.
What kind of platform is X (Twitter)?
X (Twitter) is part of the Social category. See the format list above for placements where ads can run.
Where can I find X (Twitter)'s official ad spec documentation?
Each format on this page links out to X (Twitter)'s official source. You can also visit https://business.x.com/en/help/campaign-setup/advertiser-card-specifications for general information.
Are X (Twitter) ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.