Yandex Direct

Published Modified

  • Video
  • Video
  • Display

Yandex Direct Video (performance and display campaigns) ad specs

Yandex Direct Video (performance and display campaigns) ads are 16:9 or 1:1 or 9:16 video clips, up to 100 MB per file, 5–60 seconds long, delivered as MP4, WEBM, MOV, QT, FLV, or AVI. They run in the Yandex Direct · Yandex Advertising Network and Yandex Video Network (combinatorial ads, in-banner, InStream, OutStream) placement on Yandex Direct. Encode with H.264, VP6F, VP8 or Theora video with AAC, MP3 or Vorbis audio.

  • 16:9
  • 1:1
  • 9:16
  • 100 MB
  • 60 s
Test a creative

Visual

Aspect ratios
16:9, 1:1, 9:16
Max file size
100 MB
File types
MP4, WEBM, MOV, QT, FLV, AVI

Video & audio

Max duration
60 s
Min duration
5 s
Video codec
H.264, VP6F, VP8 or Theora
Audio codec
AAC, MP3 or Vorbis

Safe zone

Top
0%
Bottom
25%
Sides
0%

Notes & source

  • Non-skippable ads run 15 seconds at most
  • Video banners take 16:9 only
  • One video track and at most one audio track
  • No cover image
  • The click button sits fixed in the lower-left corner
  • Put any notice in the lower 10% of the frame
  • In the Yandex Advertising Network the title, text and link are added to the video automatically
  • Same requirements for videos in combinatorial ads, app promotion and display campaigns

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What aspect ratio does Yandex Direct Video (performance and display campaigns) use?

Yandex Direct Video (performance and display campaigns) supports 16:9, 1:1, 9:16.

What is the maximum file size for Yandex Direct Video (performance and display campaigns)?

Files for Yandex Direct Video (performance and display campaigns) can be up to 100 MB.

Which file formats does Yandex Direct Video (performance and display campaigns) accept?

Yandex Direct Video (performance and display campaigns) accepts MP4, WEBM, MOV, QT, FLV, AVI files.

How long can Yandex Direct Video (performance and display campaigns) be?

Yandex Direct Video (performance and display campaigns) runs 5–60 seconds.

Related formats