Published Modified
Zeta Global CTV ads ad specs
Zeta Global CTV ads ads are horizontal 16:9 video clips, 15–30 seconds long, delivered as MP4. They run in the Connected TV video bought through the Zeta DSP placement on Zeta Global.
- 16:9
- 30 s
Visual
- Aspect ratios
- 16:9
- File types
- MP4
Video & audio
- Max duration
- 30 s
- Min duration
- 15 s
- Frame rate
- 30 fps
Notes & source
- The sheet is dated 26 June 2020 (stale)
- Ad tech: only values Zeta states
- Raw MP4 1920x1080 or 1280x720 (16:9) or 1440x1080 (4:3), no letter- or pillar-boxing
- CBR 15-60 Mbps preferred, VBR 20-60 Mbps accepted
- 4:2:2, 30 fps, 15-30 seconds
- VAST 2.0 with media files in the immediate XML, no brand-safety wrappers, no VPAID
- The sheet lists 1440x1080 (4:3) but also "Aspect Ratio: 16:9"
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