Instacart Ads

Published Modified

  • Video
  • Retail media
  • Video

Instacart Ads Shoppable Video ad specs

Instacart Ads Shoppable Video ads are horizontal 16:9 video clips, up to 500 MB per file, 3–30 seconds long, delivered as MP4 or MOV. They run in the Instacart storefront and search · Shoppable video (video with a product carousel) placement on Instacart Ads.

  • 16:9
  • 500 MB
  • 30 s
Test a creative

Visual

Aspect ratios
16:9
Max file size
500 MB
File types
MP4, MOV

Video & audio

Max duration
30 s
Min duration
3 s

Copy limits

Tagline
29 chars

Notes & source

  • MP4 or MOV, 16:9, 3–30 seconds, up to 500 MB, at least 15 fps
  • Thumbnail shown before play: 16:9 JPG or PNG, 1067×600 to 1600×900 px, up to 10 MB
  • Tagline up to 29 characters
  • 120×120 logo shown in a small circle, so avoid logos with taglines or extra text
  • Bought on CPM, with keyword or behavioural targeting
  • Shoppers add products to the cart while the video plays
  • The guidelines list the 500 MB limit under “Resolution”
  • It is a file size, and no pixel size is stated for the video itself
  • Available to brands only, in the US and Canada

Official source · checked not yet

Frequently asked questions

What aspect ratio does Instacart Ads Shoppable Video use?

Instacart Ads Shoppable Video supports 16:9.

What is the maximum file size for Instacart Ads Shoppable Video?

Files for Instacart Ads Shoppable Video can be up to 500 MB.

Which file formats does Instacart Ads Shoppable Video accept?

Instacart Ads Shoppable Video accepts MP4, MOV files.

How long can Instacart Ads Shoppable Video videos be?

Instacart Ads Shoppable Video videos can run 3–30 seconds.

What are the copy limits for Instacart Ads Shoppable Video?

Instacart Ads Shoppable Video allows 29 characters for taglines.

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