Instacart Ads

Published Modified

  • Video
  • Retail media
  • Video

Instacart Ads Inspiration Ad (Video) ad specs

Instacart Ads Inspiration Ad (Video) ads are horizontal 16:9 video clips, up to 500 MB per file, 3–30 seconds long, delivered as MP4 or MOV. They run in the Instacart storefront and search · Inspiration (recipe) ads placement on Instacart Ads.

  • 16:9
  • 500 MB
  • 30 s
Test a creative

Visual

Aspect ratios
16:9
Max file size
500 MB
File types
MP4, MOV

Video & audio

Max duration
30 s
Min duration
3 s

Copy limits

Tagline
29 chars

Notes & source

  • MP4 or MOV, 16:9, 3–30 seconds, up to 500 MB, at least 15 fps
  • Thumbnail shown before play: 16:9 JPG or PNG, 1067×600 to 1600×900 px, up to 10 MB
  • Tagline up to 29 characters
  • 120×120 logo shown in a small circle, so avoid logos with taglines or extra text
  • Clicks through to a Recipe page with up to 3 products on mobile and 5 on desktop
  • Available to brands only, in the US and Canada

Official source · checked not yet

Frequently asked questions

What aspect ratio does Instacart Ads Inspiration Ad (Video) use?

Instacart Ads Inspiration Ad (Video) supports 16:9.

What is the maximum file size for Instacart Ads Inspiration Ad (Video)?

Files for Instacart Ads Inspiration Ad (Video) can be up to 500 MB.

Which file formats does Instacart Ads Inspiration Ad (Video) accept?

Instacart Ads Inspiration Ad (Video) accepts MP4, MOV files.

How long can Instacart Ads Inspiration Ad (Video) videos be?

Instacart Ads Inspiration Ad (Video) videos can run 3–30 seconds.

What are the copy limits for Instacart Ads Inspiration Ad (Video)?

Instacart Ads Inspiration Ad (Video) allows 29 characters for taglines.

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