Adform

Published Modified

  • Image
  • Display

Adform Native ad ad specs

Adform Native ad ads are square 1:1 still images, at least 500×500 px, up to 2 MB per file, delivered as JPG or PNG. They run in the Native ads bought through Adform DSP on connected native SSPs placement on Adform.

  • min 500×500 px
  • 1:1
  • 2 MB
Test a creative

Visual

Minimum size
500 × 500 px
Aspect ratios
1:1
Max file size
2 MB
File types
JPG, PNG
Recommended size
1200 × 1200 px
Recommended ratio
1:1

Copy limits

Headline
30 chars
Brand name
25 chars
Description
120 chars

Notes & source

  • Adform's recommendations: headline up to 30 characters, description up to 120, brand name up to 25
  • Icon JPG or (preferably) transparent PNG, at least 300×300
  • Text-free thumbnail JPG or PNG, 1:1 recommended (all ratios supported), at least 500×500, 1200×1200 recommended
  • 2 MB maximum
  • Adform notes that SSPs, exchanges and DSPs set their own limits for native copy and images
  • Check the inventory supplier
  • Video assets, rotators and other composite ad types aren't supported for native
  • Native runs only through Adform DSP
  • The SSP and Publisher Ad Server copy of this article (9739167677329) gives the same values

Official source · checked not yet

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