Adform

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  • Video
  • Video

Adform Video (in-stream and outstream, VAST) ad specs

Adform Video (in-stream and outstream, VAST) ads are horizontal video clips, at least 640×360 px, up to 100 MB per file, delivered as MP4, MPG, MOV, WEBM, OGV, MPEG, M4V, or MKV. They run in the In-stream (pre-, mid-, post-roll) and outstream video served through Adform, including OTT/CTV placement on Adform. Encode with H.264 video.

  • min 640×360 px
  • 16:9
  • 4:3
  • 100 MB
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Visual

Minimum size
640 × 360 px
Aspect ratios
16:9, 4:3
Max file size
100 MB
File types
MP4, MPG, MOV, WEBM, OGV, MPEG, M4V, MKV
Recommended size
1920 × 1080 px
Recommended ratio
16:9

Video & audio

Video codec
H.264
Sample rate
48 000 Hz

Notes & source

  • MP4, MPG, MOV, WEBM, OGV, MPEG, M4V or MKV
  • 100 MB maximum (1 GB for pre-roll files uploaded for conversion)
  • 16:9 recommended at 1920×1080 (minimum 640×360), 4:3 at 640×480 (minimum 480×360)
  • H.264 recommended for MP4, progressive scan, no interlacing
  • Full HD (1080p) recommended
  • The minimum width and height stored are the 16:9 minimum (640×360)
  • The 4:3 minimum is 480×360
  • Audio: "Stereo MP3 or ACC preferred" (as written; ACC is probably AAC), 48 kHz standard or 96 kHz professional
  • The audio format is not stored as a value
  • Pre-roll ads longer than 31 seconds must be skippable within the first 6 seconds
  • Autoplay outstream should start muted
  • Companion banners: PNG, JPG or GIF at 1024×768, 970×250, 320×480, 300×250, 300×600 or 1×1, plus custom sizes depending on the placement
  • The DSP article lists VAST 2.0, 3.0 and 4.2
  • The SSP and Publisher Ad Server copy (9739124416785) lists VAST 2.0, 3.0, 4.0, 4.1 and 4.2
  • The DSP article is used here
  • Registered ad IDs (Clearcast, Auditel, AD-ID, ARPP) can be entered on VAST video tags

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