Amazon Ads Sponsored Brands — Store Spotlight ad specs

Amazon Ads Sponsored Brands — Store Spotlight ads are square 1:1 still images, measured at 400×400 px, up to 1 MB per file, delivered as JPG or PNG. They run in the Search Results (Top of Search) placement on Amazon Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Amazon Ads's ad manager.

Visual specifications

Dimensions400 × 400 px
Aspect ratios1:1
Orientationsquare
Max file size1 MB
File typesJPG, PNG

Copy limits

Headline50 chars

Notes & source

Store Spotlight sub-format showcases up to three Store sub-pages, each with its own image and sub-page title. Brand logo: 400×400 px minimum (1:1 square) PNG/JPG, ≤1 MB. Per-page image: 400×400 px minimum (1:1 square) JPG/PNG, unique per sub-page, no added text or graphics. Headline: ≤50 characters. Each sub-page label: ≤10 characters. Requires an Amazon Store with at least 3 sub-pages. Clicking a sub-page image or label takes the shopper directly to that Store page.

Official source: https://advertising.amazon.com/resources/ad-specs/sponsored-brands

Frequently asked questions

What size are Amazon Ads Sponsored Brands — Store Spotlight ads?
Amazon Ads Sponsored Brands — Store Spotlight ads are 400×400 pixels with an aspect ratio of 1:1.
What aspect ratio does Amazon Ads Sponsored Brands — Store Spotlight use?
Amazon Ads Sponsored Brands — Store Spotlight supports 1:1 aspect ratio.
What is the maximum file size for Amazon Ads Sponsored Brands — Store Spotlight?
Files for Amazon Ads Sponsored Brands — Store Spotlight can be up to 1 MB.
Which file formats does Amazon Ads Sponsored Brands — Store Spotlight accept?
Amazon Ads Sponsored Brands — Store Spotlight accepts JPG and PNG files.
What are the copy limits for Amazon Ads Sponsored Brands — Store Spotlight?
Amazon Ads Sponsored Brands — Store Spotlight copy is limited to 50-character headlines.
What is the Amazon Ads Sponsored Brands — Store Spotlight ad format?
Amazon Ads Sponsored Brands — Store Spotlight is a image ad format that runs in the Search Results (Top of Search) placement on Amazon Ads. This page documents its full creative requirements, sourced from Amazon Ads's official ad documentation.
Where does Amazon Ads Sponsored Brands — Store Spotlight appear on Amazon Ads?
Amazon Ads Sponsored Brands — Store Spotlight ads appear in the Search Results (Top of Search) placement on Amazon Ads.
How does Amazon Ads Sponsored Brands — Store Spotlight compare to other Amazon Ads ad formats?
Amazon Ads Sponsored Brands — Store Spotlight differs from other Amazon Ads placements in its 400×400px canvas, and a 1MB file ceiling. Compare side-by-side from the Amazon Ads publisher page on All Ad Specs.