What size are Amazon Ads Sponsored Display — Custom Image ads?

Amazon Ads Sponsored Display — Custom Image ads are 1200×628 pixels with an aspect ratio of 1.91:1.

What aspect ratio does Amazon Ads Sponsored Display — Custom Image use?

Amazon Ads Sponsored Display — Custom Image supports 1.91:1 aspect ratio.

What is the maximum file size for Amazon Ads Sponsored Display — Custom Image?

Files for Amazon Ads Sponsored Display — Custom Image can be up to 5 MB.

Which file formats does Amazon Ads Sponsored Display — Custom Image accept?

Amazon Ads Sponsored Display — Custom Image accepts JPG and PNG files.

What are the copy limits for Amazon Ads Sponsored Display — Custom Image?

Amazon Ads Sponsored Display — Custom Image copy is limited to 50-character headlines.

What color profile should Amazon Ads Sponsored Display — Custom Image use?

Export Amazon Ads Sponsored Display — Custom Image creative in the sRGB color profile so previews and final delivery match.

Where does Amazon Ads Sponsored Display — Custom Image appear on Amazon Ads?

Amazon Ads Sponsored Display — Custom Image ads appear in the Amazon Detail Pages / Off-Amazon Display placement on Amazon Ads.

Where can I find the official Amazon Ads Sponsored Display — Custom Image documentation?

The official source for Amazon Ads Sponsored Display — Custom Image requirements is https://advertising.amazon.com/help/GCCXLEGXKCMGRB7L, linked from this page.

Amazon Ads Sponsored Display — Custom Image ad specs

Amazon Ads Sponsored Display — Custom Image ads are horizontal 1.91:1 still images, measured at 1200×628 px, up to 5 MB per file, delivered as JPG or PNG. They run in the Amazon Detail Pages / Off-Amazon Display placement on Amazon Ads. Export in sRGB color space to match how the platform renders previews.

Dimensions: 1200×628 px
Aspect ratio: 1.91:1
Max file size: 5 MB

Visual specifications

Dimensions	1200 × 628 px
Aspect ratios	1.91:1
Orientation	landscape
Max file size	5 MB
File types	JPG, PNG
Color profile	sRGB

Copy limits

Headline	50 chars

Notes & source

Custom image creative for Sponsored Display product targeting and audiences campaigns. Image: 1200×628 px (1.91:1) JPG/PNG, ≤5 MB; must show product or lifestyle content filling ≥40% of frame, not blurry, mirrored, blank, white or transparent, with no logos, watermarks, CTAs, text overlays or promotional badges. Optional brand logo (400×400+ PNG/JPG ≤1 MB, square 1:1, no white/transparent background) and custom headline (≤50 chars in US; limits vary by marketplace) render alongside the image. Renders on Amazon detail pages, search and across third-party sites and apps via Amazon DSP.

Official source: https://advertising.amazon.com/help/GCCXLEGXKCMGRB7L

Frequently asked questions

What size are Amazon Ads Sponsored Display — Custom Image ads?: Amazon Ads Sponsored Display — Custom Image ads are 1200×628 pixels with an aspect ratio of 1.91:1.
What aspect ratio does Amazon Ads Sponsored Display — Custom Image use?: Amazon Ads Sponsored Display — Custom Image supports 1.91:1 aspect ratio.
What is the maximum file size for Amazon Ads Sponsored Display — Custom Image?: Files for Amazon Ads Sponsored Display — Custom Image can be up to 5 MB.
Which file formats does Amazon Ads Sponsored Display — Custom Image accept?: Amazon Ads Sponsored Display — Custom Image accepts JPG and PNG files.
What are the copy limits for Amazon Ads Sponsored Display — Custom Image?: Amazon Ads Sponsored Display — Custom Image copy is limited to 50-character headlines.
What color profile should Amazon Ads Sponsored Display — Custom Image use?: Export Amazon Ads Sponsored Display — Custom Image creative in the sRGB color profile so previews and final delivery match.
Where does Amazon Ads Sponsored Display — Custom Image appear on Amazon Ads?: Amazon Ads Sponsored Display — Custom Image ads appear in the Amazon Detail Pages / Off-Amazon Display placement on Amazon Ads.
Where can I find the official Amazon Ads Sponsored Display — Custom Image documentation?: The official source for Amazon Ads Sponsored Display — Custom Image requirements is https://advertising.amazon.com/help/GCCXLEGXKCMGRB7L, linked from this page.