What size are Amazon Ads Sponsored Products ads?

Amazon Ads Sponsored Products ads are 1600×1600 pixels with an aspect ratio of 1:1.

What aspect ratio does Amazon Ads Sponsored Products use?

Amazon Ads Sponsored Products supports 1:1 aspect ratio.

What is the maximum file size for Amazon Ads Sponsored Products?

Files for Amazon Ads Sponsored Products can be up to 10 MB.

Which file formats does Amazon Ads Sponsored Products accept?

Amazon Ads Sponsored Products accepts JPG, PNG, TIF, and GIF files.

What are the copy limits for Amazon Ads Sponsored Products?

Amazon Ads Sponsored Products copy is limited to 50-character headlines.

What color profile should Amazon Ads Sponsored Products use?

Export Amazon Ads Sponsored Products creative in the sRGB color profile so previews and final delivery match.

Where does Amazon Ads Sponsored Products appear on Amazon Ads?

Amazon Ads Sponsored Products ads appear in the Search Results / Product Detail Page placement on Amazon Ads.

Where can I find the official Amazon Ads Sponsored Products documentation?

The official source for Amazon Ads Sponsored Products requirements is https://advertising.amazon.com/help/G7HUS33TAGT2N52T, linked from this page.

Amazon Ads Sponsored Products ad specs

Amazon Ads Sponsored Products ads are square 1:1 still images, measured at 1600×1600 px, up to 10 MB per file, delivered as JPG, PNG, TIF, or GIF. They run in the Search Results / Product Detail Page placement on Amazon Ads. Export in sRGB color space to match how the platform renders previews.

Dimensions: 1600×1600 px
Aspect ratio: 1:1
Max file size: 10 MB

Visual specifications

Dimensions	1600 × 1600 px
Aspect ratios	1:1
Orientation	square
Max file size	10 MB
File types	JPG, PNG, TIF, GIF
Color profile	sRGB

Copy limits

Headline	50 chars

Notes & source

Creative is auto-generated from your product listing — Amazon pulls the main product image, title, price and ratings directly from the catalog. Main image must be ≥1000 px on the longest side to enable zoom (1600 px recommended), on a pure white background (RGB 255,255,255), with the product filling ≥85% of the frame and no logos, watermarks or promotional text. In eligible accounts/marketplaces a brand logo (400×400+ PNG/JPG, ≤1 MB, square, no white or transparent background) and custom headline (≤50 chars) can be added.

Official source: https://advertising.amazon.com/help/G7HUS33TAGT2N52T

Frequently asked questions

What size are Amazon Ads Sponsored Products ads?: Amazon Ads Sponsored Products ads are 1600×1600 pixels with an aspect ratio of 1:1.
What aspect ratio does Amazon Ads Sponsored Products use?: Amazon Ads Sponsored Products supports 1:1 aspect ratio.
What is the maximum file size for Amazon Ads Sponsored Products?: Files for Amazon Ads Sponsored Products can be up to 10 MB.
Which file formats does Amazon Ads Sponsored Products accept?: Amazon Ads Sponsored Products accepts JPG, PNG, TIF, and GIF files.
What are the copy limits for Amazon Ads Sponsored Products?: Amazon Ads Sponsored Products copy is limited to 50-character headlines.
What color profile should Amazon Ads Sponsored Products use?: Export Amazon Ads Sponsored Products creative in the sRGB color profile so previews and final delivery match.
Where does Amazon Ads Sponsored Products appear on Amazon Ads?: Amazon Ads Sponsored Products ads appear in the Search Results / Product Detail Page placement on Amazon Ads.
Where can I find the official Amazon Ads Sponsored Products documentation?: The official source for Amazon Ads Sponsored Products requirements is https://advertising.amazon.com/help/G7HUS33TAGT2N52T, linked from this page.