What size are BBC Billboard ads?

BBC Billboard ads are 970×250 pixels with an aspect ratio of 97:25.

What aspect ratio does BBC Billboard use?

BBC Billboard supports 97:25 aspect ratio.

Which file formats does BBC Billboard accept?

BBC Billboard accepts JPG, PNG, GIF, and HTML files.

What is the BBC Billboard ad format?

BBC Billboard is a image ad format that runs in the Web · Top Slot placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Billboard appear on BBC?

BBC Billboard ads appear in the Web · Top Slot placement on BBC.

How does BBC Billboard compare to other BBC ad formats?

BBC Billboard differs from other BBC placements in its 970×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Billboard documentation?

The official source for BBC Billboard requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/04-billboard/, linked from this page.

Are these BBC Billboard specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC Billboard ad specs

BBC Billboard ads are horizontal 97:25 still images, measured at 970×250 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · Top Slot placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 970×250 px
Aspect ratio: 97:25
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	970 × 250 px
Aspect ratios	97:25
Orientation	landscape
File types	JPG, PNG, GIF, HTML

Notes & source

Static or animated. Companion clear-zone reference (88×31, 970×31) included in BBC's design guide.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/04-billboard/

Frequently asked questions

What size are BBC Billboard ads?: BBC Billboard ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does BBC Billboard use?: BBC Billboard supports 97:25 aspect ratio.
Which file formats does BBC Billboard accept?: BBC Billboard accepts JPG, PNG, GIF, and HTML files.
What is the BBC Billboard ad format?: BBC Billboard is a image ad format that runs in the Web · Top Slot placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Billboard appear on BBC?: BBC Billboard ads appear in the Web · Top Slot placement on BBC.
How does BBC Billboard compare to other BBC ad formats?: BBC Billboard differs from other BBC placements in its 970×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Billboard documentation?: The official source for BBC Billboard requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/04-billboard/, linked from this page.
Are these BBC Billboard specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.