What size are BBC Headliner ads?

BBC Headliner ads are 970×250 pixels with an aspect ratio of 97:25.

What aspect ratio does BBC Headliner use?

BBC Headliner supports 97:25 aspect ratio.

Which file formats does BBC Headliner accept?

BBC Headliner accepts JPG, PNG, GIF, and HTML files.

What is the BBC Headliner ad format?

BBC Headliner is a image ad format that runs in the Web · Top Slot (Desktop & Large Tablet) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Headliner appear on BBC?

BBC Headliner ads appear in the Web · Top Slot (Desktop & Large Tablet) placement on BBC.

How does BBC Headliner compare to other BBC ad formats?

BBC Headliner differs from other BBC placements in its 970×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Headliner documentation?

The official source for BBC Headliner requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/03-headliner/, linked from this page.

Are these BBC Headliner specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC Headliner ad specs

BBC Headliner ads are horizontal 97:25 still images, measured at 970×250 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · Top Slot (Desktop & Large Tablet) placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 970×250 px
Aspect ratio: 97:25
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	970 × 250 px
Aspect ratios	97:25
Orientation	landscape
File types	JPG, PNG, GIF, HTML

Notes & source

Default 970×250. When expanded the unit can render up to 1972×500 / 1972×1000 or 2160×500 / 2160×1000 depending on viewport. Desktop & large tablet only; fully responsive to page width.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/03-headliner/

Frequently asked questions

What size are BBC Headliner ads?: BBC Headliner ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does BBC Headliner use?: BBC Headliner supports 97:25 aspect ratio.
Which file formats does BBC Headliner accept?: BBC Headliner accepts JPG, PNG, GIF, and HTML files.
What is the BBC Headliner ad format?: BBC Headliner is a image ad format that runs in the Web · Top Slot (Desktop & Large Tablet) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Headliner appear on BBC?: BBC Headliner ads appear in the Web · Top Slot (Desktop & Large Tablet) placement on BBC.
How does BBC Headliner compare to other BBC ad formats?: BBC Headliner differs from other BBC placements in its 970×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Headliner documentation?: The official source for BBC Headliner requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/03-headliner/, linked from this page.
Are these BBC Headliner specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.