What size are BBC Desktop Native ads?

BBC Desktop Native ads are 970×250 pixels with an aspect ratio of 97:25.

What aspect ratio does BBC Desktop Native use?

BBC Desktop Native supports 97:25 and 1:2 aspect ratios.

Which file formats does BBC Desktop Native accept?

BBC Desktop Native accepts JPG, PNG, GIF, and HTML files.

What is the BBC Desktop Native ad format?

BBC Desktop Native is a image ad format that runs in the Web · In-Content (Desktop) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Desktop Native appear on BBC?

BBC Desktop Native ads appear in the Web · In-Content (Desktop) placement on BBC.

How does BBC Desktop Native compare to other BBC ad formats?

BBC Desktop Native differs from other BBC placements in its 970×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Desktop Native documentation?

The official source for BBC Desktop Native requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/10-desktop-native/, linked from this page.

Are these BBC Desktop Native specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC Desktop Native ad specs

BBC Desktop Native ads are horizontal 97:25 still images, measured at 970×250 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · In-Content (Desktop) placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 970×250 px
Aspect ratio: 97:25, 1:2
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	970 × 250 px
Aspect ratios	97:25, 1:2
Orientation	landscape
File types	JPG, PNG, GIF, HTML

Notes & source

Two creative sizes required: 970×250 and 300×600.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/10-desktop-native/

Frequently asked questions

What size are BBC Desktop Native ads?: BBC Desktop Native ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does BBC Desktop Native use?: BBC Desktop Native supports 97:25 and 1:2 aspect ratios.
Which file formats does BBC Desktop Native accept?: BBC Desktop Native accepts JPG, PNG, GIF, and HTML files.
What is the BBC Desktop Native ad format?: BBC Desktop Native is a image ad format that runs in the Web · In-Content (Desktop) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Desktop Native appear on BBC?: BBC Desktop Native ads appear in the Web · In-Content (Desktop) placement on BBC.
How does BBC Desktop Native compare to other BBC ad formats?: BBC Desktop Native differs from other BBC placements in its 970×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Desktop Native documentation?: The official source for BBC Desktop Native requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/10-desktop-native/, linked from this page.
Are these BBC Desktop Native specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.