What size are BBC Interscroller ads?

BBC Interscroller ads are 320×600 pixels with an aspect ratio of 8:15.

What aspect ratio does BBC Interscroller use?

BBC Interscroller supports 8:15 aspect ratio.

Which file formats does BBC Interscroller accept?

BBC Interscroller accepts JPG, PNG, GIF, and HTML files.

What is the BBC Interscroller ad format?

BBC Interscroller is a image ad format that runs in the mWeb · Mid-Article placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Interscroller appear on BBC?

BBC Interscroller ads appear in the mWeb · Mid-Article placement on BBC.

How does BBC Interscroller compare to other BBC ad formats?

BBC Interscroller differs from other BBC placements in its 320×600px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Interscroller documentation?

The official source for BBC Interscroller requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/08-interscroller/, linked from this page.

Are these BBC Interscroller specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC Interscroller ad specs

BBC Interscroller ads are vertical 8:15 still images, measured at 320×600 px, delivered as JPG, PNG, GIF, or HTML. They run in the mWeb · Mid-Article placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 320×600 px
Aspect ratio: 8:15
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	320 × 600 px
Aspect ratios	8:15
Orientation	portrait
File types	JPG, PNG, GIF, HTML

Notes & source

Top bar above the creative shows 'ADVERTISEMENT'; bottom bar shows 'CONTENT CONTINUES'.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/08-interscroller/

Frequently asked questions

What size are BBC Interscroller ads?: BBC Interscroller ads are 320×600 pixels with an aspect ratio of 8:15.
What aspect ratio does BBC Interscroller use?: BBC Interscroller supports 8:15 aspect ratio.
Which file formats does BBC Interscroller accept?: BBC Interscroller accepts JPG, PNG, GIF, and HTML files.
What is the BBC Interscroller ad format?: BBC Interscroller is a image ad format that runs in the mWeb · Mid-Article placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Interscroller appear on BBC?: BBC Interscroller ads appear in the mWeb · Mid-Article placement on BBC.
How does BBC Interscroller compare to other BBC ad formats?: BBC Interscroller differs from other BBC placements in its 320×600px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Interscroller documentation?: The official source for BBC Interscroller requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/08-interscroller/, linked from this page.
Are these BBC Interscroller specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.