What size are BBC Leaderboard ads?

BBC Leaderboard ads are 728×90 pixels with an aspect ratio of 728:90.

What aspect ratio does BBC Leaderboard use?

BBC Leaderboard supports 728:90 aspect ratio.

Which file formats does BBC Leaderboard accept?

BBC Leaderboard accepts JPG, PNG, GIF, and HTML files.

What is the BBC Leaderboard ad format?

BBC Leaderboard is a image ad format that runs in the Web · Top of Page placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Leaderboard appear on BBC?

BBC Leaderboard ads appear in the Web · Top of Page placement on BBC.

How does BBC Leaderboard compare to other BBC ad formats?

BBC Leaderboard differs from other BBC placements in its 728×90px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Leaderboard documentation?

The official source for BBC Leaderboard requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/05-leaderboard/, linked from this page.

Are these BBC Leaderboard specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC Leaderboard ad specs

BBC Leaderboard ads are horizontal 728:90 still images, measured at 728×90 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · Top of Page placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 728×90 px
Aspect ratio: 728:90
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	728 × 90 px
Aspect ratios	728:90
Orientation	landscape
File types	JPG, PNG, GIF, HTML

Notes & source

Default 728×90; expands to 728×500 when the expansion feature is used.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/05-leaderboard/

Frequently asked questions

What size are BBC Leaderboard ads?: BBC Leaderboard ads are 728×90 pixels with an aspect ratio of 728:90.
What aspect ratio does BBC Leaderboard use?: BBC Leaderboard supports 728:90 aspect ratio.
Which file formats does BBC Leaderboard accept?: BBC Leaderboard accepts JPG, PNG, GIF, and HTML files.
What is the BBC Leaderboard ad format?: BBC Leaderboard is a image ad format that runs in the Web · Top of Page placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Leaderboard appear on BBC?: BBC Leaderboard ads appear in the Web · Top of Page placement on BBC.
How does BBC Leaderboard compare to other BBC ad formats?: BBC Leaderboard differs from other BBC placements in its 728×90px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Leaderboard documentation?: The official source for BBC Leaderboard requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/05-leaderboard/, linked from this page.
Are these BBC Leaderboard specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.