BBC Mobile Banner ad specs

BBC Mobile Banner ads are horizontal 6:1 still images, measured at 300×50 px, delivered as JPG, PNG, GIF, or HTML. They run in the mWeb · Top of Page placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Visual specifications

Dimensions300 × 50 px
Aspect ratios6:1
Orientationlandscape
File typesJPG, PNG, GIF, HTML

Notes & source

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/07-mobile-banner/

Frequently asked questions

What size are BBC Mobile Banner ads?
BBC Mobile Banner ads are 300×50 pixels with an aspect ratio of 6:1.
What aspect ratio does BBC Mobile Banner use?
BBC Mobile Banner supports 6:1 aspect ratio.
Which file formats does BBC Mobile Banner accept?
BBC Mobile Banner accepts JPG, PNG, GIF, and HTML files.
What is the BBC Mobile Banner ad format?
BBC Mobile Banner is a image ad format that runs in the mWeb · Top of Page placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Mobile Banner appear on BBC?
BBC Mobile Banner ads appear in the mWeb · Top of Page placement on BBC.
How does BBC Mobile Banner compare to other BBC ad formats?
BBC Mobile Banner differs from other BBC placements in its 300×50px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Mobile Banner documentation?
The official source for BBC Mobile Banner requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/07-mobile-banner/, linked from this page.
Are these BBC Mobile Banner specs kept up to date?
Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.