What size are BBC MPU ads?

BBC MPU ads are 300×250 pixels with an aspect ratio of 6:5.

What aspect ratio does BBC MPU use?

BBC MPU supports 6:5 aspect ratio.

Which file formats does BBC MPU accept?

BBC MPU accepts JPG, PNG, GIF, and HTML files.

What is the BBC MPU ad format?

BBC MPU is a image ad format that runs in the Web · In-Content / Sidebar placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC MPU appear on BBC?

BBC MPU ads appear in the Web · In-Content / Sidebar placement on BBC.

How does BBC MPU compare to other BBC ad formats?

BBC MPU differs from other BBC placements in its 300×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC MPU documentation?

The official source for BBC MPU requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/12-mpu/, linked from this page.

Are these BBC MPU specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC MPU ad specs

BBC MPU ads are horizontal 6:5 still images, measured at 300×250 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · In-Content / Sidebar placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 300×250 px
Aspect ratio: 6:5
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	300 × 250 px
Aspect ratios	6:5
Orientation	landscape
File types	JPG, PNG, GIF, HTML

Notes & source

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/12-mpu/

Frequently asked questions

What size are BBC MPU ads?: BBC MPU ads are 300×250 pixels with an aspect ratio of 6:5.
What aspect ratio does BBC MPU use?: BBC MPU supports 6:5 aspect ratio.
Which file formats does BBC MPU accept?: BBC MPU accepts JPG, PNG, GIF, and HTML files.
What is the BBC MPU ad format?: BBC MPU is a image ad format that runs in the Web · In-Content / Sidebar placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC MPU appear on BBC?: BBC MPU ads appear in the Web · In-Content / Sidebar placement on BBC.
How does BBC MPU compare to other BBC ad formats?: BBC MPU differs from other BBC placements in its 300×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC MPU documentation?: The official source for BBC MPU requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/12-mpu/, linked from this page.
Are these BBC MPU specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.