BBC MPU — App ad specs

BBC MPU — App ads are horizontal 6:5 still images, measured at 300×250 px, delivered as JPG, PNG, GIF, or HTML. They run in the App · BBC News (iOS & Android) placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Visual specifications

Dimensions300 × 250 px
Aspect ratios6:5
Orientationlandscape
File typesJPG, PNG, GIF, HTML

Notes & source

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/17-mpu-app/

Frequently asked questions

What size are BBC MPU — App ads?
BBC MPU — App ads are 300×250 pixels with an aspect ratio of 6:5.
What aspect ratio does BBC MPU — App use?
BBC MPU — App supports 6:5 aspect ratio.
Which file formats does BBC MPU — App accept?
BBC MPU — App accepts JPG, PNG, GIF, and HTML files.
What is the BBC MPU — App ad format?
BBC MPU — App is a image ad format that runs in the App · BBC News (iOS & Android) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC MPU — App appear on BBC?
BBC MPU — App ads appear in the App · BBC News (iOS & Android) placement on BBC.
How does BBC MPU — App compare to other BBC ad formats?
BBC MPU — App differs from other BBC placements in its 300×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC MPU — App documentation?
The official source for BBC MPU — App requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/17-mpu-app/, linked from this page.
Are these BBC MPU — App specs kept up to date?
Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.