BBC

Published Modified

  • Image
  • Display

BBC Newsletter Canvas ad specs

BBC Newsletter Canvas ads are horizontal 16:9 still images, measured at 640×360 px, up to 0.9 MB per file, delivered as JPG or PNG. They run in the Off-Platform · Email Newsletters · After First Content Block placement on BBC.

  • 640×360 px
  • 16:9
  • 922 KB
Test a creative
Official example of a BBC Newsletter Canvas ad, from advertising.bbcstudios.com
Example of a BBC Newsletter Canvas ad

Visual

Dimensions
640 × 360 px
Aspect ratios
16:9
Orientation
landscape
Max file size
922 KB
File types
JPG, PNG

Notes & source

  • Static JPEG/PNG only
  • No animation, video or audio
  • First-party-served image: 900 KB maximum
  • BBC in-house build or client-supplied 640×360 static image to spec
  • Third-party ad serving is not available
  • A 1px black/dark border is required
  • The ad cannot resemble BBC content
  • Optional third-party impression/click trackers must use BBC-approved vendors
  • Non-responsive placement
  • Desktop, tablet and mobile web support
  • No verified format-specific creative example is available
  • Catalogue illustrations and layout templates are not credited as advertiser creatives
  • This is a distinct format, not a replacement for the historical Newsletter MPU

Official source · checked not yet

Frequently asked questions

What size are BBC Newsletter Canvas ads?

BBC Newsletter Canvas ads are 640×360 pixels with an aspect ratio of 16:9.

What aspect ratio does BBC Newsletter Canvas use?

BBC Newsletter Canvas supports 16:9 aspect ratio.

What is the maximum file size for BBC Newsletter Canvas?

Files for BBC Newsletter Canvas can be up to 0.9 MB.

Which file formats does BBC Newsletter Canvas accept?

BBC Newsletter Canvas accepts JPG and PNG files.

What is the BBC Newsletter Canvas ad format?

BBC Newsletter Canvas is a image ad format that runs in the Off-Platform · Email Newsletters · After First Content Block placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Newsletter Canvas appear on BBC?

BBC Newsletter Canvas ads appear in the Off-Platform · Email Newsletters · After First Content Block placement on BBC.

How does BBC Newsletter Canvas compare to other BBC ad formats?

BBC Newsletter Canvas differs from other BBC placements in its 640×360px canvas, and a 0.9MB file ceiling. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Newsletter Canvas documentation?

The official source for BBC Newsletter Canvas requirements is https://advertising.bbcstudios.com/ad-formats/newsletter-canvas, linked from this page.

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