BBC

Published Modified

  • Image
  • Display

BBC Newsletter Ribbon ad specs

BBC Newsletter Ribbon ads are horizontal 4:1 still images, measured at 640×160 px, up to 0.9 MB per file, delivered as JPG or PNG. They run in the Off-Platform · Email Newsletters · Second Ad, Above Bottom Two Content Blocks placement on BBC.

  • 640×160 px
  • 4:1
  • 922 KB
Test a creative
Official example of a BBC Newsletter Ribbon ad, from advertising.bbcstudios.com
Example of a BBC Newsletter Ribbon ad

Visual

Dimensions
640 × 160 px
Aspect ratios
4:1
Orientation
landscape
Max file size
922 KB
File types
JPG, PNG

Notes & source

  • Static JPEG/PNG only
  • No animation, video or audio
  • First-party-served image: 900 KB maximum
  • BBC in-house build or client-supplied 640×160 static image to spec
  • Third-party ad serving is not available
  • A 1px black/dark border is required
  • The ad cannot resemble BBC content
  • Optional third-party impression/click trackers must use BBC-approved vendors
  • Non-responsive placement
  • Desktop, tablet and mobile web support
  • No verified format-specific creative example is available
  • Catalogue illustrations and layout templates are not credited as advertiser creatives
  • This is a distinct format, not a replacement for the historical Newsletter MPU

Official source · checked not yet

Frequently asked questions

What size are BBC Newsletter Ribbon ads?

BBC Newsletter Ribbon ads are 640×160 pixels with an aspect ratio of 4:1.

What aspect ratio does BBC Newsletter Ribbon use?

BBC Newsletter Ribbon supports 4:1 aspect ratio.

What is the maximum file size for BBC Newsletter Ribbon?

Files for BBC Newsletter Ribbon can be up to 0.9 MB.

Which file formats does BBC Newsletter Ribbon accept?

BBC Newsletter Ribbon accepts JPG and PNG files.

What is the BBC Newsletter Ribbon ad format?

BBC Newsletter Ribbon is a image ad format that runs in the Off-Platform · Email Newsletters · Second Ad, Above Bottom Two Content Blocks placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Newsletter Ribbon appear on BBC?

BBC Newsletter Ribbon ads appear in the Off-Platform · Email Newsletters · Second Ad, Above Bottom Two Content Blocks placement on BBC.

How does BBC Newsletter Ribbon compare to other BBC ad formats?

BBC Newsletter Ribbon differs from other BBC placements in its 640×160px canvas, and a 0.9MB file ceiling. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Newsletter Ribbon documentation?

The official source for BBC Newsletter Ribbon requirements is https://advertising.bbcstudios.com/ad-formats/newsletter-ribbon, linked from this page.

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