BBC Skybox ad specs

BBC Skybox ads are horizontal still images, delivered as JPG, PNG, GIF, or HTML. They run in the Web · Pillar & Sub-Index Pages (Desktop) placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Visual specifications

Orientationlandscape
File typesJPG, PNG, GIF, HTML

Notes & source

Desktop only. Sponsorship-style placement above pillar/sub-index pages.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/02-skybox/

Frequently asked questions

Which file formats does BBC Skybox accept?
BBC Skybox accepts JPG, PNG, GIF, and HTML files.
What is the BBC Skybox ad format?
BBC Skybox is a image ad format that runs in the Web · Pillar & Sub-Index Pages (Desktop) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Skybox appear on BBC?
BBC Skybox ads appear in the Web · Pillar & Sub-Index Pages (Desktop) placement on BBC.
How does BBC Skybox compare to other BBC ad formats?
BBC Skybox differs from other BBC placements in its dimensions. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Skybox documentation?
The official source for BBC Skybox requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/02-skybox/, linked from this page.
Are these BBC Skybox specs kept up to date?
Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other BBC placements?
Often partially — many BBC placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.