BBC Times Square ad specs

BBC Times Square ads are horizontal 97:25 still images, measured at 970×250 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · Homepage / Index Pages (Sponsorship) placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Visual specifications

Dimensions970 × 250 px
Aspect ratios97:25
Orientationlandscape
File typesJPG, PNG, GIF, HTML

Notes & source

Desktop only. Always expanded; no close button.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/01-times-square/

Frequently asked questions

What size are BBC Times Square ads?
BBC Times Square ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does BBC Times Square use?
BBC Times Square supports 97:25 aspect ratio.
Which file formats does BBC Times Square accept?
BBC Times Square accepts JPG, PNG, GIF, and HTML files.
What is the BBC Times Square ad format?
BBC Times Square is a image ad format that runs in the Web · Homepage / Index Pages (Sponsorship) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Times Square appear on BBC?
BBC Times Square ads appear in the Web · Homepage / Index Pages (Sponsorship) placement on BBC.
How does BBC Times Square compare to other BBC ad formats?
BBC Times Square differs from other BBC placements in its 970×250px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Times Square documentation?
The official source for BBC Times Square requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/01-times-square/, linked from this page.
Are these BBC Times Square specs kept up to date?
Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.