What size are BBC Wide Billboard ads?

BBC Wide Billboard ads are 970×90 pixels with an aspect ratio of 97:9.

What aspect ratio does BBC Wide Billboard use?

BBC Wide Billboard supports 97:9 aspect ratio.

Which file formats does BBC Wide Billboard accept?

BBC Wide Billboard accepts JPG, PNG, GIF, and HTML files.

What is the BBC Wide Billboard ad format?

BBC Wide Billboard is a image ad format that runs in the Web · Top Slot placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Wide Billboard appear on BBC?

BBC Wide Billboard ads appear in the Web · Top Slot placement on BBC.

How does BBC Wide Billboard compare to other BBC ad formats?

BBC Wide Billboard differs from other BBC placements in its 970×90px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Wide Billboard documentation?

The official source for BBC Wide Billboard requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/06-wide-billboard/, linked from this page.

Are these BBC Wide Billboard specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC Wide Billboard ad specs

BBC Wide Billboard ads are horizontal 97:9 still images, measured at 970×90 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · Top Slot placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 970×90 px
Aspect ratio: 97:9
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	970 × 90 px
Aspect ratios	97:9
Orientation	landscape
File types	JPG, PNG, GIF, HTML

Notes & source

Default 970×90, expands to 970×300. Expansion is supported on the Top Ad Slot only.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/06-wide-billboard/

Frequently asked questions

What size are BBC Wide Billboard ads?: BBC Wide Billboard ads are 970×90 pixels with an aspect ratio of 97:9.
What aspect ratio does BBC Wide Billboard use?: BBC Wide Billboard supports 97:9 aspect ratio.
Which file formats does BBC Wide Billboard accept?: BBC Wide Billboard accepts JPG, PNG, GIF, and HTML files.
What is the BBC Wide Billboard ad format?: BBC Wide Billboard is a image ad format that runs in the Web · Top Slot placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Wide Billboard appear on BBC?: BBC Wide Billboard ads appear in the Web · Top Slot placement on BBC.
How does BBC Wide Billboard compare to other BBC ad formats?: BBC Wide Billboard differs from other BBC placements in its 970×90px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Wide Billboard documentation?: The official source for BBC Wide Billboard requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/06-wide-billboard/, linked from this page.
Are these BBC Wide Billboard specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.