Criteo Image — 970×250 Billboard ad specs

Criteo Image — 970×250 Billboard ads are horizontal 97:25 still images, measured at 970×250 px, up to 0.5 MB per file, delivered as PNG, JPG, or GIF. They run in the Open Web / Retail Media — IAB-standard banner placements placement on Criteo. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Criteo's ad manager.

Visual specifications

Dimensions970 × 250 px
Aspect ratios97:25
Orientationlandscape
Max file size0.5 MB
File typesPNG, JPG, GIF

Notes & source

Banner image must match the size of the intended banner slot. One URL redirection link per creative. Image file type: PNG, JPG or GIF. Maximum image weight: 500 KB. GIF animation maximum length: 30 seconds. Devices: Desktop, Tablet, Mobile. Service type: Managed Service or Self Service.

Official source: https://www.criteo.com/digital-ad-formats/

Frequently asked questions

What size are Criteo Image — 970×250 Billboard ads?
Criteo Image — 970×250 Billboard ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does Criteo Image — 970×250 Billboard use?
Criteo Image — 970×250 Billboard supports 97:25 aspect ratio.
What is the maximum file size for Criteo Image — 970×250 Billboard?
Files for Criteo Image — 970×250 Billboard can be up to 0.5 MB.
Which file formats does Criteo Image — 970×250 Billboard accept?
Criteo Image — 970×250 Billboard accepts PNG, JPG, and GIF files.
What is the Criteo Image — 970×250 Billboard ad format?
Criteo Image — 970×250 Billboard is a image ad format that runs in the Open Web / Retail Media — IAB-standard banner placements placement on Criteo. This page documents its full creative requirements, sourced from Criteo's official ad documentation.
Where does Criteo Image — 970×250 Billboard appear on Criteo?
Criteo Image — 970×250 Billboard ads appear in the Open Web / Retail Media — IAB-standard banner placements placement on Criteo.
How does Criteo Image — 970×250 Billboard compare to other Criteo ad formats?
Criteo Image — 970×250 Billboard differs from other Criteo placements in its 970×250px canvas, and a 0.5MB file ceiling. Compare side-by-side from the Criteo publisher page on All Ad Specs.
Where can I find the official Criteo Image — 970×250 Billboard documentation?
The official source for Criteo Image — 970×250 Billboard requirements is https://www.criteo.com/digital-ad-formats/, linked from this page.