Criteo Rich Media — Hero — 970×250 Billboard ad specs

Criteo Rich Media — Hero — 970×250 Billboard ads are horizontal 97:25 still images, measured at 970×250 px, up to 1 MB per file, delivered as JPEG. They run in the Open Web / Retail Media — Rich Media Interactive (Managed) placement on Criteo. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Criteo's ad manager.

Visual specifications

Dimensions970 × 250 px
Aspect ratios97:25
Orientationlandscape
Max file size1 MB
File typesJPEG

Notes & source

Required assets: HD logo or branding image, brand book, product catalog of up to 200 items, brand copy, URL redirection link and CTA copy. Image file type: JPEG. Max image weight: 1 MB. Devices: Desktop, Tablet, Mobile. Service type: Managed Service only.

Official source: https://www.criteo.com/digital-ad-formats/

Frequently asked questions

What size are Criteo Rich Media — Hero — 970×250 Billboard ads?
Criteo Rich Media — Hero — 970×250 Billboard ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does Criteo Rich Media — Hero — 970×250 Billboard use?
Criteo Rich Media — Hero — 970×250 Billboard supports 97:25 aspect ratio.
What is the maximum file size for Criteo Rich Media — Hero — 970×250 Billboard?
Files for Criteo Rich Media — Hero — 970×250 Billboard can be up to 1 MB.
Which file formats does Criteo Rich Media — Hero — 970×250 Billboard accept?
Criteo Rich Media — Hero — 970×250 Billboard accepts JPEG files.
What is the Criteo Rich Media — Hero — 970×250 Billboard ad format?
Criteo Rich Media — Hero — 970×250 Billboard is a image ad format that runs in the Open Web / Retail Media — Rich Media Interactive (Managed) placement on Criteo. This page documents its full creative requirements, sourced from Criteo's official ad documentation.
Where does Criteo Rich Media — Hero — 970×250 Billboard appear on Criteo?
Criteo Rich Media — Hero — 970×250 Billboard ads appear in the Open Web / Retail Media — Rich Media Interactive (Managed) placement on Criteo.
How does Criteo Rich Media — Hero — 970×250 Billboard compare to other Criteo ad formats?
Criteo Rich Media — Hero — 970×250 Billboard differs from other Criteo placements in its 970×250px canvas, and a 1MB file ceiling. Compare side-by-side from the Criteo publisher page on All Ad Specs.
Where can I find the official Criteo Rich Media — Hero — 970×250 Billboard documentation?
The official source for Criteo Rich Media — Hero — 970×250 Billboard requirements is https://www.criteo.com/digital-ad-formats/, linked from this page.