Criteo Rich Media — Lead Form ad specs

Criteo Rich Media — Lead Form ads are 1:1 still images, up to 25 MB per file, up to 30 seconds long, delivered as PNG, JPG, or MP4. They run in the Open Web / Retail Media — Rich Media Interactive (Managed) placement on Criteo.

Visual specifications

Aspect ratios1:1, 2:3, 1.91:1, 16:9, 9:16
Orientationany
Max file size25 MB
File typesPNG, JPG, MP4

Video & audio

Max duration30 sec

Notes & source

Required assets: HD logo or branding image, brand book, brand copy, URL redirection link and CTA copy. Image aspect ratios: 1:1, 2:3, 1.91:1. Image file type: PNG or JPG. Max image weight: 5 MB. Video file type: .mp4. Three mandatory video ratios: 1:1, 16:9, 9:16. Max video weight: 25 MB. Video resolution: 720p (or lower). Video max length: 30 seconds. Devices: Desktop, Tablet, Mobile. Service type: Managed Service only.

Official source: https://www.criteo.com/digital-ad-formats/

Frequently asked questions

What aspect ratio does Criteo Rich Media — Lead Form use?
Criteo Rich Media — Lead Form supports 1:1, 2:3, 1.91:1, 16:9, and 9:16 aspect ratios.
What is the maximum file size for Criteo Rich Media — Lead Form?
Files for Criteo Rich Media — Lead Form can be up to 25 MB.
How long can a Criteo Rich Media — Lead Form video be?
Criteo Rich Media — Lead Form videos can run up to 30 seconds.
Which file formats does Criteo Rich Media — Lead Form accept?
Criteo Rich Media — Lead Form accepts PNG, JPG, and MP4 files.
What is the Criteo Rich Media — Lead Form ad format?
Criteo Rich Media — Lead Form is a image ad format that runs in the Open Web / Retail Media — Rich Media Interactive (Managed) placement on Criteo. This page documents its full creative requirements, sourced from Criteo's official ad documentation.
Where does Criteo Rich Media — Lead Form appear on Criteo?
Criteo Rich Media — Lead Form ads appear in the Open Web / Retail Media — Rich Media Interactive (Managed) placement on Criteo.
How does Criteo Rich Media — Lead Form compare to other Criteo ad formats?
Criteo Rich Media — Lead Form differs from other Criteo placements in its dimensions, its 30-second duration limit, and a 25MB file ceiling. Compare side-by-side from the Criteo publisher page on All Ad Specs.
Where can I find the official Criteo Rich Media — Lead Form documentation?
The official source for Criteo Rich Media — Lead Form requirements is https://www.criteo.com/digital-ad-formats/, linked from this page.