What size are IAB Standards Billboard ads?

IAB Standards Billboard ads are 970×250 pixels with an aspect ratio of 97:25.

What aspect ratio does IAB Standards Billboard use?

IAB Standards Billboard supports 97:25 aspect ratio.

What is the maximum file size for IAB Standards Billboard?

Files for IAB Standards Billboard can be up to 0.2 MB.

Which file formats does IAB Standards Billboard accept?

IAB Standards Billboard accepts JPG, PNG, GIF, and HTML files.

Where does IAB Standards Billboard appear on IAB Standards?

IAB Standards Billboard ads appear in the Top of page placement on IAB Standards.

Where can I find the official IAB Standards Billboard documentation?

The official source for IAB Standards Billboard requirements is https://iabtechlab.com/standards/ad-portfolio/, linked from this page.

Are these IAB Standards Billboard specs kept up to date?

Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other IAB Standards placements?

Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

IAB Standards Billboard ad specs

IAB Standards Billboard ads are horizontal 97:25 still images, measured at 970×250 px, up to 0.2 MB per file, delivered as JPG, PNG, GIF, or HTML. They run in the Top of page placement on IAB Standards. Use these requirements to brief designers, validate uploads, and avoid creative rejections in IAB Standards's ad manager.

Dimensions: 970×250 px
Aspect ratio: 97:25
Max file size: 0.2 MB

Visual specifications

Dimensions	970 × 250 px
Aspect ratios	97:25
Orientation	landscape
Max file size	0.2 MB
File types	JPG, PNG, GIF, HTML

Notes & source

Large-format display unit for high-impact placements. Part of the IAB Rising Stars portfolio. Max initial load 200 KB; rich media up to 300 KB.

Official source: https://iabtechlab.com/standards/ad-portfolio/

Frequently asked questions

What size are IAB Standards Billboard ads?: IAB Standards Billboard ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does IAB Standards Billboard use?: IAB Standards Billboard supports 97:25 aspect ratio.
What is the maximum file size for IAB Standards Billboard?: Files for IAB Standards Billboard can be up to 0.2 MB.
Which file formats does IAB Standards Billboard accept?: IAB Standards Billboard accepts JPG, PNG, GIF, and HTML files.
Where does IAB Standards Billboard appear on IAB Standards?: IAB Standards Billboard ads appear in the Top of page placement on IAB Standards.
Where can I find the official IAB Standards Billboard documentation?: The official source for IAB Standards Billboard requirements is https://iabtechlab.com/standards/ad-portfolio/, linked from this page.
Are these IAB Standards Billboard specs kept up to date?: Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other IAB Standards placements?: Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.