IAB Standards

Published Modified

  • Image
  • Display

IAB Standards 360-Degree Image ad specs

IAB Standards 360-Degree Image ads are horizontal still images, at least 1280×640 px, up to 0.15 MB per file, delivered as JPG, PNG, or GIF. They run in the Display ad units and VR interstitials placement on IAB Standards.

  • min 1280×640 px
  • 154 KB
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Minimum size
1280 × 640 px
Max file size
154 KB
File types
JPG, PNG, GIF

Notes & source

  • Full Page and 2x1 units: 200 kB initial, 400 kB subload, 150 kB static image
  • The 4x1 Large unit allows 150 kB initial
  • Use fully 360-degree captured images between 1280×640 and 2048×1024 dp
  • 360 viewing starts on user action (drag, swipe or device motion)
  • Load heavier 360 images after the user expands or taps

Official source · checked not yet

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