What size are IAB Standards CTV Pause Ad ads?

IAB Standards CTV Pause Ad ads are 1920×1080 pixels with an aspect ratio of 16:9.

What aspect ratio does IAB Standards CTV Pause Ad use?

IAB Standards CTV Pause Ad supports 16:9 aspect ratio.

What is the maximum file size for IAB Standards CTV Pause Ad?

Files for IAB Standards CTV Pause Ad can be up to 1 MB.

Which file formats does IAB Standards CTV Pause Ad accept?

IAB Standards CTV Pause Ad accepts JPG and PNG files.

Where does IAB Standards CTV Pause Ad appear on IAB Standards?

IAB Standards CTV Pause Ad ads appear in the On content pause placement on IAB Standards.

Where can I find the official IAB Standards CTV Pause Ad documentation?

The official source for IAB Standards CTV Pause Ad requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.

Are these IAB Standards CTV Pause Ad specs kept up to date?

Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other IAB Standards placements?

Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

IAB Standards CTV Pause Ad ad specs

IAB Standards CTV Pause Ad ads are horizontal 16:9 still images, measured at 1920×1080 px, up to 1 MB per file, delivered as JPG or PNG. They run in the On content pause placement on IAB Standards. Use these requirements to brief designers, validate uploads, and avoid creative rejections in IAB Standards's ad manager.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 1 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	1 MB
File types	JPG, PNG

Notes & source

Non-intrusive display unit triggered when the viewer pauses CTV content. Remains on screen until the viewer resumes playback. Creative must include a clear brand message readable at typical TV viewing distances (6–10 feet). A QR code for second-screen interaction is recommended.

Official source: https://iabtechlab.com/standards/ctv-ad-format-guidelines/

Frequently asked questions

What size are IAB Standards CTV Pause Ad ads?: IAB Standards CTV Pause Ad ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does IAB Standards CTV Pause Ad use?: IAB Standards CTV Pause Ad supports 16:9 aspect ratio.
What is the maximum file size for IAB Standards CTV Pause Ad?: Files for IAB Standards CTV Pause Ad can be up to 1 MB.
Which file formats does IAB Standards CTV Pause Ad accept?: IAB Standards CTV Pause Ad accepts JPG and PNG files.
Where does IAB Standards CTV Pause Ad appear on IAB Standards?: IAB Standards CTV Pause Ad ads appear in the On content pause placement on IAB Standards.
Where can I find the official IAB Standards CTV Pause Ad documentation?: The official source for IAB Standards CTV Pause Ad requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.
Are these IAB Standards CTV Pause Ad specs kept up to date?: Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other IAB Standards placements?: Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.