What size are IAB Standards CTV Interactive Overlay ads?

IAB Standards CTV Interactive Overlay ads are 1920×540 pixels with an aspect ratio of 32:9.

What aspect ratio does IAB Standards CTV Interactive Overlay use?

IAB Standards CTV Interactive Overlay supports 32:9 aspect ratio.

What is the maximum file size for IAB Standards CTV Interactive Overlay?

Files for IAB Standards CTV Interactive Overlay can be up to 2 MB.

Which file formats does IAB Standards CTV Interactive Overlay accept?

IAB Standards CTV Interactive Overlay accepts JPG, PNG, and HTML files.

Where does IAB Standards CTV Interactive Overlay appear on IAB Standards?

IAB Standards CTV Interactive Overlay ads appear in the Over CTV content placement on IAB Standards.

Where can I find the official IAB Standards CTV Interactive Overlay documentation?

The official source for IAB Standards CTV Interactive Overlay requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.

Are these IAB Standards CTV Interactive Overlay specs kept up to date?

Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other IAB Standards placements?

Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

IAB Standards CTV Interactive Overlay ad specs

IAB Standards CTV Interactive Overlay ads are horizontal 32:9 still images, measured at 1920×540 px, up to 2 MB per file, delivered as JPG, PNG, or HTML. They run in the Over CTV content placement on IAB Standards. Use these requirements to brief designers, validate uploads, and avoid creative rejections in IAB Standards's ad manager.

Dimensions: 1920×540 px
Aspect ratio: 32:9
Max file size: 2 MB

Visual specifications

Dimensions	1920 × 540 px
Aspect ratios	32:9
Orientation	landscape
Max file size	2 MB
File types	JPG, PNG, HTML

Notes & source

L-shaped or lower-third overlay rendered on top of streaming content. Must preserve content visibility and not obscure critical UI elements. Interactive elements navigable via TV remote (D-pad). Auto-dismisses after 10–15 seconds if no interaction. HTML5 creatives must be lightweight and performant on TV hardware.

Official source: https://iabtechlab.com/standards/ctv-ad-format-guidelines/

Frequently asked questions

What size are IAB Standards CTV Interactive Overlay ads?: IAB Standards CTV Interactive Overlay ads are 1920×540 pixels with an aspect ratio of 32:9.
What aspect ratio does IAB Standards CTV Interactive Overlay use?: IAB Standards CTV Interactive Overlay supports 32:9 aspect ratio.
What is the maximum file size for IAB Standards CTV Interactive Overlay?: Files for IAB Standards CTV Interactive Overlay can be up to 2 MB.
Which file formats does IAB Standards CTV Interactive Overlay accept?: IAB Standards CTV Interactive Overlay accepts JPG, PNG, and HTML files.
Where does IAB Standards CTV Interactive Overlay appear on IAB Standards?: IAB Standards CTV Interactive Overlay ads appear in the Over CTV content placement on IAB Standards.
Where can I find the official IAB Standards CTV Interactive Overlay documentation?: The official source for IAB Standards CTV Interactive Overlay requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.
Are these IAB Standards CTV Interactive Overlay specs kept up to date?: Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other IAB Standards placements?: Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.