IAB Standards

Published Modified

  • Image
  • Social

IAB Standards Branded Emoji ad specs

IAB Standards Branded Emoji ads are square 1:1 still images, up to 0.01 MB per file. They run in the Social and messaging apps placement on IAB Standards.

  • 1:1
  • 10 KB
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Visual

Aspect ratios
1:1
Max file size
10 KB

Notes & source

  • Recommended 20×20 dp at up to 10 kB
  • 200×200 dp stickers up to 50 kB are also allowed
  • Must look different from regular emojis (e.g. a light pulsing outline), without rapid movement or high-contrast colours

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