Meta · Facebook

Published Modified

  • Video
  • Social
  • Video

Meta · Facebook Messenger Stories Video ad specs

Meta · Facebook Messenger Stories Video ads run in Messenger Stories (Messenger app). Meta lists MP4, MOV or GIF, ratio 9:16, 1080×1920 px recommended, up to 4 GB.

  • min 500 px wide
  • 9:16
  • 4 GB
  • 60 s
Test a creative

Visual

Minimum width
500 px
Aspect ratios
9:16
Orientation
portrait
Max file size
4 GB
File types
MP4, MOV, GIF
Recommended size
1080 × 1920 px
Recommended ratio
9:16

Video & audio

Max duration
60 s
Min duration
1 s

Copy limits

Text
125 chars
Headline
40 chars

Notes & source

  • Runs in Messenger Stories
  • Recommended 1080×1920 (9:16)
  • At least 500 px wide
  • 1% aspect-ratio tolerance
  • 1–60 seconds, up to 4 GB
  • Leave roughly 14% (250 px) at the top and bottom free of text and logos

Official source (opens in a new tab) · checked not yet