Meta · Facebook

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  • Video
  • Social
  • Video

Meta · Facebook Reels Post-Loop Video ad specs

Meta · Facebook Reels Post-Loop Video ads run in Ads on Facebook Reels (post-loop, after a Reel has looped). Meta lists MP4 or MOV, ratio 1:1, 1440×1440 px recommended, up to 4 GB.

  • 1:1
  • 4 GB
  • 15 s
Test a creative

Visual

Aspect ratios
1:1
Orientation
square
Max file size
4 GB
File types
MP4, MOV
Recommended size
1440 × 1440 px
Recommended ratio
1:1

Video & audio

Max duration
15 s
Min duration
4 s
Video codec
H.264
Audio codec
AAC

Copy limits

Text
60 chars

Notes & source

  • Facebook Reels post-loop ads: a video of 4 seconds or longer that can appear after a Reel has looped
  • Recommended 1440×1440 (1:1)
  • 4–15 seconds, up to 4 GB
  • Primary text 60 characters

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