Walmart Connect Gallery ad specs

Walmart Connect Gallery ads are horizontal still images, up to 0.2 MB per file, delivered as JPG or PNG. They run in the Onsite — Homepage / Search / Browse placement on Walmart Connect. Export in RGB color space to match how the platform renders previews.

Visual specifications

Orientationlandscape
Max file size0.2 MB
File typesJPG, PNG
Color profileRGB
Resolution72 DPI

Copy limits

Headline50 chars

Notes & source

Horizontal hero unit showcasing imagery, logo, headline and a Walmart-rendered "Shop now" CTA. Static only — submit separate desktop and mobile hero assets per Walmart's Onsite Display template.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=Display&language=en_US&article=000010110

Frequently asked questions

What is the maximum file size for Walmart Connect Gallery?
Files for Walmart Connect Gallery can be up to 0.2 MB.
Which file formats does Walmart Connect Gallery accept?
Walmart Connect Gallery accepts JPG and PNG files.
What are the copy limits for Walmart Connect Gallery?
Walmart Connect Gallery copy is limited to 50-character headlines.
What color profile should Walmart Connect Gallery use?
Export Walmart Connect Gallery creative in the RGB color profile so previews and final delivery match.
Where does Walmart Connect Gallery appear on Walmart Connect?
Walmart Connect Gallery ads appear in the Onsite — Homepage / Search / Browse placement on Walmart Connect.
Where can I find the official Walmart Connect Gallery documentation?
The official source for Walmart Connect Gallery requirements is https://advertisinghelp.walmart.com/s/guides?channel=Display&language=en_US&article=000010110, linked from this page.
Are these Walmart Connect Gallery specs kept up to date?
Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?
Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.