What aspect ratio does Walmart Connect Sponsored Brands use?

Walmart Connect Sponsored Brands supports 1:1 aspect ratio.

What is the maximum file size for Walmart Connect Sponsored Brands?

Files for Walmart Connect Sponsored Brands can be up to 1 MB.

Which file formats does Walmart Connect Sponsored Brands accept?

Walmart Connect Sponsored Brands accepts PNG and JPG files.

What are the copy limits for Walmart Connect Sponsored Brands?

Walmart Connect Sponsored Brands copy is limited to 45-character headlines.

What color profile should Walmart Connect Sponsored Brands use?

Export Walmart Connect Sponsored Brands creative in the RGB color profile so previews and final delivery match.

Where does Walmart Connect Sponsored Brands appear on Walmart Connect?

Walmart Connect Sponsored Brands ads appear in the Onsite — Top of Search Results placement on Walmart Connect.

Where can I find the official Walmart Connect Sponsored Brands documentation?

The official source for Walmart Connect Sponsored Brands requirements is https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Brands&language=en_US, linked from this page.

Are these Walmart Connect Sponsored Brands specs kept up to date?

Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Walmart Connect Sponsored Brands ad specs

Walmart Connect Sponsored Brands ads are square 1:1 still images, up to 1 MB per file, delivered as PNG or JPG. They run in the Onsite — Top of Search Results placement on Walmart Connect. Export in RGB color space to match how the platform renders previews.

Aspect ratio: 1:1
Max file size: 1 MB
File types: PNG, JPG

Visual specifications

Aspect ratios	1:1
Orientation	square
Max file size	1 MB
File types	PNG, JPG
Color profile	RGB
Resolution	72 DPI

Copy limits

Headline	45 chars

Notes & source

Branded headline banner that surfaces above search results, featuring the advertiser's logo, a custom headline and three featured items pulled from the catalog. Submit a square brand logo (minimum 450×450 px, transparent PNG preferred, ≤1 MB). Headline up to 45 characters; brand name up to 35 characters. Featured items must be Buy Box winners and in stock.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Brands&language=en_US

Frequently asked questions

What aspect ratio does Walmart Connect Sponsored Brands use?: Walmart Connect Sponsored Brands supports 1:1 aspect ratio.
What is the maximum file size for Walmart Connect Sponsored Brands?: Files for Walmart Connect Sponsored Brands can be up to 1 MB.
Which file formats does Walmart Connect Sponsored Brands accept?: Walmart Connect Sponsored Brands accepts PNG and JPG files.
What are the copy limits for Walmart Connect Sponsored Brands?: Walmart Connect Sponsored Brands copy is limited to 45-character headlines.
What color profile should Walmart Connect Sponsored Brands use?: Export Walmart Connect Sponsored Brands creative in the RGB color profile so previews and final delivery match.
Where does Walmart Connect Sponsored Brands appear on Walmart Connect?: Walmart Connect Sponsored Brands ads appear in the Onsite — Top of Search Results placement on Walmart Connect.
Where can I find the official Walmart Connect Sponsored Brands documentation?: The official source for Walmart Connect Sponsored Brands requirements is https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Brands&language=en_US, linked from this page.
Are these Walmart Connect Sponsored Brands specs kept up to date?: Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.