Where does Walmart Connect Offsite Sponsored Products appear on Walmart Connect?

Walmart Connect Offsite Sponsored Products ads appear in the Off-site — Third-Party Publisher Inventory placement on Walmart Connect.

Where can I find the official Walmart Connect Offsite Sponsored Products documentation?

The official source for Walmart Connect Offsite Sponsored Products requirements is https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Products&language=en_US, linked from this page.

Are these Walmart Connect Offsite Sponsored Products specs kept up to date?

Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Walmart Connect placements?

Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Is Walmart Connect Offsite Sponsored Products supported on mobile and desktop?

Walmart Connect Offsite Sponsored Products is delivered through Walmart Connect's ad system and renders on whichever surfaces Walmart Connect supports for this placement — typically both mobile and desktop unless noted otherwise.

How can I preview Walmart Connect Offsite Sponsored Products before launching a campaign?

Use Walmart Connect's ad preview tool inside their ads manager after uploading the creative — it will show how the ad renders in the Off-site — Third-Party Publisher Inventory placement.

Walmart Connect Offsite Sponsored Products ad specs

Walmart Connect Offsite Sponsored Products ads are still images. They run in the Off-site — Third-Party Publisher Inventory placement on Walmart Connect. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Walmart Connect's ad manager. Sourced from the official Walmart Connect documentation.

Orientation: Any
Media type: Image
Placement: Off-site — Third-Party Publisher Inventory

Visual specifications

Orientation	any

Notes & source

Offsite extension of Sponsored Products that serves auto-rendered product ads on third-party publisher inventory powered by Walmart's first-party purchase and browsing data. Ads use the same keyword and auto-targeting campaigns as onsite Sponsored Products — no separate creative or campaign setup is required. Product listings are rendered automatically from the item's existing Walmart catalog content (image, title, price, rating). Clicking the ad directs shoppers back to the product detail page on Walmart.com. Items must be Buy Box winners, in stock and meet Walmart's product content quality bar. Available as an opt-in extension within existing Sponsored Products campaigns in the Walmart Connect self-serve platform.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Products&language=en_US

Frequently asked questions

Where does Walmart Connect Offsite Sponsored Products appear on Walmart Connect?: Walmart Connect Offsite Sponsored Products ads appear in the Off-site — Third-Party Publisher Inventory placement on Walmart Connect.
Where can I find the official Walmart Connect Offsite Sponsored Products documentation?: The official source for Walmart Connect Offsite Sponsored Products requirements is https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Products&language=en_US, linked from this page.
Are these Walmart Connect Offsite Sponsored Products specs kept up to date?: Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?: Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.
Is Walmart Connect Offsite Sponsored Products supported on mobile and desktop?: Walmart Connect Offsite Sponsored Products is delivered through Walmart Connect's ad system and renders on whichever surfaces Walmart Connect supports for this placement — typically both mobile and desktop unless noted otherwise.
How can I preview Walmart Connect Offsite Sponsored Products before launching a campaign?: Use Walmart Connect's ad preview tool inside their ads manager after uploading the creative — it will show how the ad renders in the Off-site — Third-Party Publisher Inventory placement.