Walmart Connect Sponsored Search Products ad specs

Walmart Connect Sponsored Search Products ads are still images. They run in the Onsite — Search Results / Item Carousels placement on Walmart Connect. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Walmart Connect's ad manager.

Visual specifications

Orientationany

Notes & source

Keyword- and auto-targeted CPC ads that promote individual items inside Walmart search results, category pages and product carousels on Walmart.com and the Walmart app. Creative is rendered automatically from the item's existing catalog content (product image, title, price, rating) — there is no separate ad asset to upload. To qualify, items must be in stock, Buy Box winners and meet Walmart's product content quality bar.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Products&language=en_US

Frequently asked questions

What is the Walmart Connect Sponsored Search Products ad format?
Walmart Connect Sponsored Search Products is a image ad format that runs in the Onsite — Search Results / Item Carousels placement on Walmart Connect. This page documents its full creative requirements, sourced from Walmart Connect's official ad documentation.
Where does Walmart Connect Sponsored Search Products appear on Walmart Connect?
Walmart Connect Sponsored Search Products ads appear in the Onsite — Search Results / Item Carousels placement on Walmart Connect.
How does Walmart Connect Sponsored Search Products compare to other Walmart Connect ad formats?
Walmart Connect Sponsored Search Products differs from other Walmart Connect placements in its dimensions. Compare side-by-side from the Walmart Connect publisher page on All Ad Specs.
Where can I find the official Walmart Connect Sponsored Search Products documentation?
The official source for Walmart Connect Sponsored Search Products requirements is https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Products&language=en_US, linked from this page.
Are these Walmart Connect Sponsored Search Products specs kept up to date?
Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?
Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.