Walmart Connect ad specs

Walmart Connect supports 16 documented ad formats across the Retail Media category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Walmart Connect. Sponsored Search, Brands, Brands Video, Sponsored Video, Onsite Display, In-Store, Off-site DSP and Vizio/OneView CTV ads across Walmart.com, the Walmart app, ~4,500 stores and connected TV.

Frequently asked questions

How many ad formats does Walmart Connect support?
Walmart Connect currently has 16 documented ad formats in this directory.
What kind of platform is Walmart Connect?
Walmart Connect is part of the Retail Media category. See the format list above for placements where ads can run.
Where can I find Walmart Connect's official ad spec documentation?
Each format on this page links out to Walmart Connect's official source. You can also visit https://advertising.walmart.com/ for general information.
Are Walmart Connect ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.