Walmart Connect Sponsored Brands Video ad specs

Walmart Connect Sponsored Brands Video ads are horizontal 16:9 video clips, measured at 1280×720 px, up to 200 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the Onsite — Top of Search Results placement on Walmart Connect. Encode with H.264 video with AAC audio for clean playback across devices.

Visual specifications

Dimensions1280 × 720 px
Aspect ratios16:9
Orientationlandscape
Max file size200 MB
File typesMP4, MOV

Video & audio

Max duration30 sec
Video codecH.264
Audio codecAAC

Copy limits

Headline45 chars

Notes & source

Video variant of the Sponsored Brands headline banner that surfaces above search results alongside the advertiser's logo, headline and featured items. 6–30 seconds (15s recommended), minimum 720p at 16:9, ≤200 MB. Autoplays muted — design for sound-off with strong opening visuals and on-screen text. Submit a square brand logo (min 450×450 px, transparent PNG preferred, ≤1 MB). Headline up to 45 characters; brand name up to 35 characters. Featured items must be Buy Box winners and in stock.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Brands&language=en_US

Frequently asked questions

What size are Walmart Connect Sponsored Brands Video ads?
Walmart Connect Sponsored Brands Video ads are 1280×720 pixels with an aspect ratio of 16:9.
What aspect ratio does Walmart Connect Sponsored Brands Video use?
Walmart Connect Sponsored Brands Video supports 16:9 aspect ratio.
What is the maximum file size for Walmart Connect Sponsored Brands Video?
Files for Walmart Connect Sponsored Brands Video can be up to 200 MB.
How long can a Walmart Connect Sponsored Brands Video video be?
Walmart Connect Sponsored Brands Video videos can run up to 30 seconds.
Which file formats does Walmart Connect Sponsored Brands Video accept?
Walmart Connect Sponsored Brands Video accepts MP4 and MOV files.
What codec should Walmart Connect Sponsored Brands Video ads use?
Encode Walmart Connect Sponsored Brands Video with H.264 and AAC.
What are the copy limits for Walmart Connect Sponsored Brands Video?
Walmart Connect Sponsored Brands Video copy is limited to 45-character headlines.
Where does Walmart Connect Sponsored Brands Video appear on Walmart Connect?
Walmart Connect Sponsored Brands Video ads appear in the Onsite — Top of Search Results placement on Walmart Connect.