Walmart Connect Sponsored Videos ads are horizontal 16:9 video clips, measured at 1280×720 px, up to 200 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the Onsite — Search Results placement on Walmart Connect. Encode with H.264 video with AAC audio for clean playback across devices.
| Dimensions | 1280 × 720 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| Max file size | 200 MB |
| File types | MP4, MOV |
| Max duration | 30 sec |
|---|---|
| Video codec | H.264 |
| Audio codec | AAC |
In-grid auto-playing muted video that appears alongside organic results on Walmart search. 6–30 seconds (15s recommended), minimum 720p at 16:9. Pair with a single featured SKU that must be in stock and Buy Box winning. Design for sound-off with strong opening visuals and on-screen text; the product detail link is rendered by Walmart.
Official source: https://advertisinghelp.walmart.com/s/guides?channel=Sponsored%20Videos&language=en_US