X (Twitter) Carousel Card ad specs

X (Twitter) Carousel Card ads are square 1:1 still images, measured at 800×800 px, up to 20 MB per file, delivered as JPG or PNG. They run in the Timeline placement on X (Twitter). Use these requirements to brief designers, validate uploads, and avoid creative rejections in X (Twitter)'s ad manager.

Visual specifications

Dimensions800 × 800 px
Aspect ratios1:1, 1.91:1
Orientationsquare
Max file size20 MB
File typesJPG, PNG

Copy limits

Headline50 chars
Primary text280 chars

Notes & source

2–6 cards. Each card supports its own headline.

Official source: https://business.x.com/en/help/campaign-setup/advertiser-card-specifications

Frequently asked questions

What size are X (Twitter) Carousel Card ads?
X (Twitter) Carousel Card ads are 800×800 pixels with an aspect ratio of 1:1.
What aspect ratio does X (Twitter) Carousel Card use?
X (Twitter) Carousel Card supports 1:1 and 1.91:1 aspect ratios.
What is the maximum file size for X (Twitter) Carousel Card?
Files for X (Twitter) Carousel Card can be up to 20 MB.
Which file formats does X (Twitter) Carousel Card accept?
X (Twitter) Carousel Card accepts JPG and PNG files.
What are the copy limits for X (Twitter) Carousel Card?
X (Twitter) Carousel Card copy is limited to 50-character headlines and 280-character body text.
What is the X (Twitter) Carousel Card ad format?
X (Twitter) Carousel Card is a image ad format that runs in the Timeline placement on X (Twitter). This page documents its full creative requirements, sourced from X (Twitter)'s official ad documentation.
Where does X (Twitter) Carousel Card appear on X (Twitter)?
X (Twitter) Carousel Card ads appear in the Timeline placement on X (Twitter).
How does X (Twitter) Carousel Card compare to other X (Twitter) ad formats?
X (Twitter) Carousel Card differs from other X (Twitter) placements in its 800×800px canvas, and a 20MB file ceiling. Compare side-by-side from the X (Twitter) publisher page on All Ad Specs.