X (Twitter) Carousel Card ad specs

X (Twitter) Carousel Card ads are square 1:1 still images, measured at 800×800 px, up to 20 MB per file, delivered as JPG or PNG. They run in the Timeline placement on X (Twitter). Use these requirements to brief designers, validate uploads, and avoid creative rejections in X (Twitter)'s ad manager.

Visual specifications

Dimensions800 × 800 px
Aspect ratios1:1, 1.91:1
Orientationsquare
Max file size20 MB
File typesJPG, PNG

Copy limits

Headline50 chars
Primary text280 chars

Notes & source

2–6 cards. Each card supports its own headline.

Official source: https://business.x.com/en/help/campaign-setup/advertiser-card-specifications

Frequently asked questions

What size are X (Twitter) Carousel Card ads?
X (Twitter) Carousel Card ads are 800×800 pixels with an aspect ratio of 1:1.
What aspect ratio does X (Twitter) Carousel Card use?
X (Twitter) Carousel Card supports 1:1 and 1.91:1 aspect ratios.
What is the maximum file size for X (Twitter) Carousel Card?
Files for X (Twitter) Carousel Card can be up to 20 MB.
Which file formats does X (Twitter) Carousel Card accept?
X (Twitter) Carousel Card accepts JPG and PNG files.
What are the copy limits for X (Twitter) Carousel Card?
X (Twitter) Carousel Card copy is limited to 50-character headlines and 280-character body text.
Where does X (Twitter) Carousel Card appear on X (Twitter)?
X (Twitter) Carousel Card ads appear in the Timeline placement on X (Twitter).
Where can I find the official X (Twitter) Carousel Card documentation?
The official source for X (Twitter) Carousel Card requirements is https://business.x.com/en/help/campaign-setup/advertiser-card-specifications, linked from this page.
Are these X (Twitter) Carousel Card specs kept up to date?
Yes — every spec entry references X (Twitter)'s official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.