X (Twitter)

Published Modified

  • Image
  • Social

X (Twitter) Image Conversation Card ad specs

X (Twitter) Image Conversation Card ads are horizontal 1.91:1 still images, up to 3 MB per file, delivered as BMP, JPG, or PNG. They run in the Timeline placement on X (Twitter).

  • min 800 px wide
  • 1.91:1
  • 3 MB
Test a creative

Visual

Minimum width
800 px
Aspect ratios
1.91:1
Orientation
landscape
Max file size
3 MB
File types
BMP, JPG, PNG

Copy limits

Title
23 chars
Hashtag
20 chars
Thank you text
23 chars

Notes & source

  • An image card with up to four call-to-action hashtag buttons
  • a tap opens a pre-filled post for the user to share
  • Image at least 800 px wide, 1.91:1, 3 MB or less, BMP, JPEG or PNG
  • Title up to 23 characters
  • Each hashtag up to 20 characters, not counting the #
  • Thank-you text up to 23 characters
  • An optional 'unlocked' image (instant unlock) must be 5:2 and at least 800 px wide

Official source · checked not yet

Official source · checked not yet

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